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The Big Texan in Amarillo, TX 72oz Steak Challenge

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Set foot in Amarillo, Texas, and you might hear whispers of a legendary challenge that’s been calling out to carnivores for over half a century. The Big Texan Steak Ranch, a mecca for meat lovers, is renowned for its 72-ounce steak challenge. Imagine sitting down to a meal that’s not just about satisfying your hunger but also testing your mettle.

You walk into a place that’s a cross between a cowboy’s dream and a vintage Route 66 roadside attraction. The Big Texan Steak Ranch boasts a loud, vibrant atmosphere, with waitstaff in period costumes and an interior adorned with Texan memorabilia. It’s not just a restaurant; it’s a cultural icon that serves up a slice of the Lone Star State’s history along with heaping portions of Southern hospitality. Here, it’s not just about the food—it’s about the experience.

The Big Texan

Photo Credit: bigtexan.com

Website: The Big Texan

As you step into The Big Texan, you’re not just entering a restaurant. You’re stepping into a slice of Americana laced with the competitive spirit of the Lone Star State.

Origins in the Texas Panhandle

The Big Texan started humbly in 1960 when R.J. “Bob” Lee opened its doors in the North Texas city of Amarillo. Nestled on Historic Route 66, this steakhouse quickly became a landmark, not only for its food rumored to be the best steak around but for embodying the hearty Texan spirit.

The Fame of the 72-oz Steak Challenge

In 1962, The Big Texan put itself on the map with its 72-Ounce Steak Challenge. Take this on, and you’re facing an entire meal that includes a shrimp cocktail, baked potato with sour cream, salad, roll, and a butter, along with that 72-ounce slab of beef.

If you finish in under an hour, your meal is free. This challenge has crowned champions of all ages, including a 69-year-old grandmother (the oldest person to finish it), putting it in headlines time and again.

Media Features

The Big Texan and its famed challenge have drawn the spotlight multiple times. Molly Schuyler, a competitive eater, demolished this enormous meal in just 4 minutes and 18 seconds. Impressive, right? 

The Amarillo Globe-News has covered these feats, while the Mother Road has found itself on the silver screen in the road trip documentary “Road Trip for Ralphie.” Even comedian Will Ferrell gave a nod to the venue in the movie “Talladega Nights.” This place isn’t just for food; it’s a cultural cornerstone.

Culinary Experience

If your taste buds are craving a down-home Texas feast, you’re in for a treat with the Big Texan’s robust offerings and lively atmosphere.

Iconic Menu Items

Photo Credit: bigtexan.com

Your journey at the Big Texan starts with their renowned 72-Ounce steak dinner. If you can eat the entire Full Amount—steak, shrimp cocktail, baked potato, side salad, and dinner roll—within an hour, your meal is on the house.

But brace yourself; it’s no small feat. The Great Steaks don’t end there. You can savor a variety of cuts, from 8 ounces of beef each grilled on an Open Flame to seal in that bold, smoky flavor, making every bite a carnivore’s delight.

  • Shrimp Cocktail: A zesty beginning to your feast.
  • Baked Potato: Fluffy and loaded, a perfect sidekick to your steak.
  • Side Salads: Fresh and crisp, tossed to complement your main course.
  • Dinner Roll: Soft and warm, the ideal accompaniment to sop up all the savory juices.

Dining and Entertainment

Imagine yourself in the Center of the Dining Room, surrounded by the vibrant hum of fellow diners. You’re not just eating; you’re immersed in an experience. The Big Texan entertains with a Small Stage for live music that serenades you as you dine. 

Post-meal, if you’re feeling competitive, you can take a shot at the Shooting Gallery, adding a playful spin to your visit. Each element of entertainment is chosen to enhance your dining pleasure without overshadowing the mouthwatering wonders on your plate.

Visiting the Big Texan

When you arrive at the Big Texan in Amarillo, Texas, you’re stepping into a place that’s more than just a steakhouse; it’s an experience that combines distinctive architecture with a friendly ambiance.

Amenities and Attractions

Big Texan RV Ranch: Just a stone’s throw away, you’ll find the Big Texan RV park, a convenient spot to park your home away from home. The ranch offers full hookup sites, and if you’re without an RV, there are cabin rentals available.

  • Limo Ride: Enjoy complimentary limo service to and from The Big Texan, making your visit hassle-free.
  • Gift Shop: Don’t miss the Big Texan Gift Shop, a treasure trove of souvenirs, from quirky knick-knacks to cowboy hats, ensuring you can take a piece of the experience home with you. We loved the Big Texan Stickers to remember our night there.

Architecture: The Big Texan showcases a distinctive architectural style that captures the spirit of the Old West, standing out as a landmark for visitors traveling from both the East Coast and West Coast.

Memorable Moments

  • Meet the Staff: The Big Texan is known for its friendly staff, who are as enthusiastic about sharing stories as they are about ensuring your meal is memorable.
  • Leftovers welcomed If you can’t finish your massive steak, worry not; the staff can help you box up all your items so you can have another meal the next day.
  • Wrestling Legends: It’s not uncommon to rub shoulders with professional wrestlers who often stop by when they’re in town, making your visit even more memorable.

The Big Texan is not just a good stopping place for food and rest; it’s also a part of Americana where memories are made, from savoring a steak to solving a mystery in the Sherlock Holmes themed escape room.

Things To Do In Amarillo TX

picture of the cadillacs at The Cadillac ranch Texas
Photo Credit: facebook.com/leah.adamowicz

While you are in Amarillo, there are so many activities to check out. You must certainly find an activity that is unique to Texas and that the whole family will enjoy. Here are some of our favorites you won’t want to miss.

American Quarter Horse Hall Of Fame-Perfect if you are a horse lover

Cadillac Ranch-Stop by Walmart and grab some spray paint and go get creative painting a Cadillac in the middle of a pasture off I40. 

Route 66 Historic District Amarillo– Grab a bite to eat or shop at the local antique shops in the original portion of Route 66. Such a fun look at the history of Route 66. 

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